We’ve been getting these “Amazing Healing Power of Beer” stickers for years at the Fat Tire Tour of Milwaukee from event organizer, Pee Oui Roubaix, or as he’s been know by others, Mr. Phil Van Valkenburg.
The Fat Tire Tour of Milwaukee, coming up on its 35th year in 2018, is the oldest continuously running group ride in the greater Milwaukee area and has a long history of underground/pirate DNA. The original rides back in the late ’80’s were most definitely underground with probably a dozen riders lilly-padding