New Belgium’s Tour de Fat Coming to Milwaukee

The country’s merriest festival of bikes, costumes and whimsy is coming to Milwaukee for the first time. Tour de Fat takes place at Milwaukee’s Humboldt Park from 9 a.m. to 4 p.m. on Saturday, July 3.

New Belgium Brewery has been taking its whimsical Tour de Fat around the country for a number of years. Some of the unique features of this unusual event include a bicycle parade through the city in the morning, costumes, beer garden and various festivities.

During the festival one rider will trade in his or her car for a fully loaded commuter bike. To be eligible, participants must submit a 2 minute video to New Belgium Brewery explaining why they want to live car free.

Suggested donation for participants is $5, which goes to the Bicycle Federation of Wisconsin. Click here for a schedule.

The Bike Fed needs 100 volunteers to register participants, staff the beer tent, marshal the parade and conduct sundry other activities throughout the day. Volunteers who serve a minimum of two hours receive a Tour de Fat t-shirt and two beer tokens. For more information or to sign up, please contact the Bike Fed’s Jessica Binder.

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  1. Tweets that mention Schlick Cycles » New Belgium’s Tour de Fat Coming to Milwaukee -- Topsy.com - May 8, 2010

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  2. We will be at the Tour de Fat in MKE | Schlick Cycles - July 1, 2010

    […] Look for us this coming Saturday at the New Belgium Tour de Fat in Milwaukee. More info here. […]

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